We still call ourselves a startup, but the truth is we’ve got plenty of experience points under our belts here at Feathr. In the past three years, despite pivots and two cross-country moves, we’ve worked with over a thousand events. In the process, we’ve learned that there are two ways to approach trade shows, expos, and conferences.

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Face-to-face events are here to stay. But the growth of the industries that organize events is under siege from all sides. Alternatives to events are increasing, and satisfaction of attendees, sponsors, and vendors is flagging. In short, the industry needs a booster shot, and personalization through data is the answer. Read more to view the webinar recording below.

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On Friday August 4, Feathr held another education and discussion event in the Feathr Live series, this time in the Big Apple. Feathr Live is a chance for progressive event and association industry leaders to gather and grasp the major changes occurring in our industry. Feathr hosts these intimate roundtable discussions several times a year to talk tech, data, and the future. The August 2017 event was Feathr’s first in New York, but will not be its last.

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SME's success using Feathr is now available as a free downloadable case study.

SME, formerly known as the Society of Manufacturing Engineers, puts on a lot of great events. The manufacturing industry is bustling and SME’s trade shows are always packed with the latest in manufacturing technology. But SME did not have the latest in digital audience reach. Understanding that they could do more with data, SME’s Amanda and Patti looked to Feathr to meet the goals they had for their 2017 events. For their big EASTEC show, Amanda and Patti needed to expand their audience to people who had never been in contact with SME or attended EASTEC. Using Feathr, they got what they aimed for. And much more.

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Last Wednesday, Feathr hosted another Feathr Live event, the second in a series of in-person discussions with event industry leaders about personalization, data, and the future of live events. Held in Dallas at the headquarters of Feathr’s newest strategic partner, Freeman, Feathr Live brought in a group of Dallas-area event pros and association leaders who were eager to learn and discuss the rapid evolution of their industry.

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Photo credit: Transform USA

Feathr President and Co-Founder Aidan Augustin, along with new VP of Sales Heather Holst-Knudsen, traveled to Washington D.C. last week to attend the inaugural Transform USA. Transform is a conference for senior leaders in the event space who are responsible for digital development, and Feathr was a proud sponsor of the event. The one-day event brought together an influential event industry group for education, networking, and thought-provoking discussion.

Transform’s theme was “data, analytics, and digital in events,” a topic Feathr knows a thing or two about. We’ve been excited to watch the event industry join us on the message we’ve been preaching for years: the future of event growth is in data and personalization. Better utilized data means a better experience for attendees, exhibitors, and sponsors. The presentations from industry leaders at Transform reflected this attitude. Here are some of our key takeaways from the event:

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Feathr empowers event organizers to easily create personalized event experiences through data, insights and communication. Feathr’s proprietary platform provides a comprehensive single customer view for event organizers of customer/prospect profiles and behavior, enabling users to directly act on the insights received within the platform for powerful results. Feathr has powered more than 750 events worldwide to create personalized event experiences for leading organizers including UBM, Emerald Expositions, CES, NAB, and many more.

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