Face-to-face events are here to stay. But the growth of the industries that organize events is under siege from all sides. Alternatives to events are increasing, and satisfaction of attendees, sponsors, and vendors is flagging. In short, the industry needs a booster shot, and personalization through data is the answer. Read more to view the webinar recording below.

Continue Reading →

So, how is your event doing with digital?

“Umm, yea, you know...”

Yea, we do know. It's a tough question for most event organizers to answer.

And it makes sense that it would be. You have so many other responsibilities to handle to make your event successful. That’s why even the most progressive event organizers from the largest event companies in the world are generally unable to answer that question.

But tracking and measuring the digital analytics of your event is absolutely critical. Digital is eating the world and whether you are ready or not, the success of your event is becoming more and more dependent on its digital presence, marketing, and monetization.

Continue Reading →

Feathr empowers event organizers to easily create personalized event experiences through data, insights and communication. Feathr’s proprietary platform provides a comprehensive single customer view for event organizers of customer/prospect profiles and behavior, enabling users to directly act on the insights received within the platform for powerful results. Feathr has powered more than 750 events worldwide to create personalized event experiences for leading organizers including UBM, Emerald Expositions, CES, NAB, and many more.

Follow us on Twitter!