Beyond Better Digital Marketing

You probably know Feathr as “The Event Marketing Cloud.” Since our beginning, we at Feathr have seen the event industry lagging behind modern digital marketing practices, and we sought to bridge that gap with a simple set of tools. In fact, Feathr’s product for the past two years could be described as “a lightweight digital marketing solution built specifically for event organizers.” But these features, and the problems of digital marketing in general, were just the low-hanging fruit.

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At Feathr, our goal is to make world-class marketing that is both accessible and powerful. So when we first launched our programmatic advertising campaign builder, the interface and functionality were very simple.

That approach worked great – for some time. While our customers could clearly understand and use the builder, they also started to become more sophisticated digital marketers. And as their sophistication grew, their need for more robust tools did as well.

We started to hear questions like:

  • How can I show more ads at the beginning of my registration window to promote the early bird special?
  • How can I be sure that the same person isn’t seeing my ad continuously?
  • How can I measure newsletter signups and registrations?

After hearing questions like this consistently, we decided it was time for our campaigns to evolve by exposing some of the configuration options we had been using internally to optimize campaigns.

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Referral marketing is an acquisition channel with huge potential for events.

The idea is fairly straightforward, leverage the networks of your exhibitors, speakers, and existing attendees to get new attendees. But the implementation isn't always so easy.

How do you get attendees, exhibitors, and sponsors to actually participate? And how can you reliably track the amount of registrations each sends?

Join Aidan, President and Co-founder of Feathr, for a deep dive into the world of referral marketing with an emphasis on technology that has made running these programs more effective than ever.

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Digital metrics and analytics are the foundation for digital success. But the metrics world is confusing and there are literally thousands of digital metrics to choose from. Which ones are right for you?

And, more importantly, how can you get started easily so that you can get back to focusing on what matters - growing and improving your event.

Join Aleksander, CEO and Co-founder of Feathr, for a thorough look at the world of digital metrics and analytics - all from the perspective of an event professional.

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Today, we’re thrilled to announce the latest feature added to Feathr – custom segments. Custom segments allow you to create even more targeted segments of your audience.

Until now Feathr has automatically segmented your audience based on behavioral attributes such as unique URL page views, Email opens, geographic location, and more. This automatic segmentation is a great place to start.

However, our wonderful customers have been more creative with the data they want to track and use than we initially imagined, pushing us to build a tool that gives more specific ways to create audience segments.

For example, what if you want to build a segment that includes all users who view specific exhibitor profiles and open a particular Email?

What if you have multiple registration funnels that end up on the same confirmation page? How do you track which audience members visiting that URL are from which registration process?

With custom segments, it’s super easy.

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Today we're releasing real-time Campaign Spend and ROI Data. That means even more insight into the performance of the campaigns you are running with Feathr, so you can measure the effect of changes to targeted audiences, campaign timing, and messaging.

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Feathr empowers event organizers to easily create personalized event experiences through data, insights and communication. Feathr’s proprietary platform provides a comprehensive single customer view for event organizers of customer/prospect profiles and behavior, enabling users to directly act on the insights received within the platform for powerful results. Feathr has powered more than 750 events worldwide to create personalized event experiences for leading organizers including UBM, Emerald Expositions, CES, NAB, and many more.

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