On Friday August 4, Feathr held another education and discussion event in the Feathr Live series, this time in the Big Apple. Feathr Live is a chance for progressive event and association industry leaders to gather and grasp the major changes occurring in our industry. Feathr hosts these intimate roundtable discussions several times a year to talk tech, data, and the future. The August 2017 event was Feathr’s first in New York, but will not be its last.

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Last Wednesday, Feathr hosted another Feathr Live event, the second in a series of in-person discussions with event industry leaders about personalization, data, and the future of live events. Held in Dallas at the headquarters of Feathr’s newest strategic partner, Freeman, Feathr Live brought in a group of Dallas-area event pros and association leaders who were eager to learn and discuss the rapid evolution of their industry.

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[PRESS RELEASE] 

Dallas, TX and Gainesville, FL  Freeman, the world’s leading provider of brand experiences, and Feathr, a global leader in data-driven event personalization, today announced Freeman has become a key investor in Feathr’s most recent round of funding. Feathr’s proprietary technology allows organizers and marketers to leverage their data by combining sources like registration, CRM, social followers and website analytics to launch effective multi-channel campaigns across email, landing pages, online advertising, social media and chatbots.

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Feathr, the event personalization platform, is excited to announce a strategic partnership with Freeman, the world’s leading provider of brand experiences. Freeman has been an early Feathr supporter and two-time investor. Now the company is demonstrating even more confidence in Feathr’s results by offering our product to its customers as part of the Freeman Digital Marketing Services solution. Here are four reasons why that’s great news for events:

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We’ve done it again, Fine Feathr Friends. We outgrew our home and have expanded to new horizons.

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Beyond Better Digital Marketing

You probably know Feathr as “The Event Marketing Cloud.” Since our beginning, we at Feathr have seen the event industry lagging behind modern digital marketing practices, and we sought to bridge that gap with a simple set of tools. In fact, Feathr’s product for the past two years could be described as “a lightweight digital marketing solution built specifically for event organizers.” But these features, and the problems of digital marketing in general, were just the low-hanging fruit.

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Feathr empowers event organizers to easily create personalized event experiences through data, insights and communication. Feathr’s proprietary platform provides a comprehensive single customer view for event organizers of customer/prospect profiles and behavior, enabling users to directly act on the insights received within the platform for powerful results. Feathr has powered more than 750 events worldwide to create personalized event experiences for leading organizers including UBM, Emerald Expositions, CES, NAB, and many more.

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