5 Summer Strategies for Food Banks

Summer is one of the toughest seasons for food banks. School’s out, the need for meals spikes, and volunteer numbers drop, especially in college towns. Meanwhile, fundraising teams are juggling seasonal campaigns, stewarding donors, and laying the groundwork for GivingTuesday… all with limited resources.

In this panel-style webinar, hear how Katie Adkins and Jeff Marsh — two experienced food bank marketers — are meeting the moment. From combating summer slowdowns to building momentum for year-end, they share the strategies, tools, and creative tactics they’re using to stay connected with their communities and supporters.

You'll learn:

• How to keep messaging fresh when needs are high but attention is low
• Volunteer engagement tips when school’s out and schedules are chaotic
• Ideas for running effective summer match campaigns (even with small budgets)
• Ways to retain donors and turn one-time givers into sustainers
• How to plan for GivingTuesday and year-end with long-term messaging in mind