In 2020, the most notable impact of the pandemic on industry events and associations was the significant loss in revenue due to the cancellation of in-person events. While many organizations scrambled to string together virtual events, reduced ticket prices and the inability to fulfill traditional sponsorships did little to improve the bottom line.
The changed times we're living in make digital sponsorships more important than ever.
Our latest e-book, How to Generate Digital Sponsorship Revenue in 2021, covers commonly used forms of digital sponsorships and outlines everything organizations need to know about expanding digital sponsorship offerings with retargeting.
Whether your organization is large or small, if you run 20 events a year or one, you're guaranteed to benefit from a sponsorship offering — with an unlimited inventory and high profit margin — that brings real value to you and your organization. In four easy-to-digest chapters, this book carefully considers:
- Why associations and events need digital sponsorships
- Why sponsored retargeting is the winning solution
- How to package and sell sponsored retargeting
- Ways to leverage sponsored retargeting in 2021
For a full overview of what's inside, check out our e-book trailer:
Success stories from Feathr customers
In addition to our e-book, we have case studies from customers like Clarion Gaming who made over $101k with sponsored retargeting in just seven months and the story of how Pediatric Academic Societies earned a 629% ROI with these sponsorships following the cancellation of their annual event.
Book a sponsorship strategy session
If you're looking for more than reading materials, our team is happy to guide you. Book a one-on-one strategy call with to discuss your current offerings, talk through pricing and packaging options, and get real-world examples of how other organizations explain, package, and sell sponsored retargeting.