Referral marketing is an acquisition channel with huge potential for events.
The idea is fairly straightforward, leverage the networks of your exhibitors, speakers, and existing attendees to get new attendees. But the implementation isn't always so easy.
How do you get attendees, exhibitors, and sponsors to actually participate? And how can you reliably track the amount of registrations each sends?
Join Aidan, President and Co-founder of Feathr, for a deep dive into the world of referral marketing with an emphasis on technology that has made running these programs more effective than ever.
Watch the Training to Learn
- The components of a strong referral marketing program and the various forms that one can take.
- The huge problem with traditional referral marketing programs, and how we've helped customers overcome it.
- How new technology has transformed referral marketing for events, making it more effective than ever.
- The step-by-step process you can follow to get started right away.
Emerald Expositions' HD Expo drove 619 registrations through Feathr-powered referral campaigns.