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Topics: Data & Analytics, Product, News

One of Feathr CEO Aleks Levental’s favorite hobbies is making molehills out of mountains.

Make no mistake though--he runs a tight, secure, and data-driven ship. But he has a way of not sweating the things that can keep other people up all night. GDPR is one of them. In this article we'll be learning why GDPR is a historically important change in how the EU protects personal data, and also why there’s no need to panic whatsoever.

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The ever increasing saturation of the channels we use to communicate through is making it more difficult than ever to stand out.

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The ever increasing saturation of the channels we use to communicate through is making it more difficult than ever to stand out.

Open rates, click rates, conversion rates – all more difficult than ever to keep up.

Savvy event marketers differentiate their marketing to stand out from the noise and solve this problem

That means delivering more relevant communication to the right people at the right time. And that all begins with automated segmentation.

Watch Feathr Chief Customer Officer Abhay Khurana's webinar to learn about:

  • Misconceptions about segmentation you should be aware of
  • The simple audience data you should be using to create segments with
  • 5 key audience segments you can start with today

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Digital metrics and analytics are the foundation for digital success. But the metrics world is confusing and there are literally thousands of digital metrics to choose from. Which ones are right for you?

And, more importantly, how can you get started easily so that you can get back to focusing on what matters - growing and improving your event.

Join Aleksander, CEO and Co-founder of Feathr, for a thorough look at the world of digital metrics and analytics - all from the perspective of an event professional.

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