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Your members should be your highest priority. With more members, your association gathers more support as well as opportunities to network and share knowledge. People join associations to interact with others in the same professional field or with similar interests, so you should be actively engaging as many members as you can.

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As you plan your association's next big event, think about your last one. How did your attendance turn out? How many registrations went through? Did your event engage your members?

If any of these questions have less-than-favorable answers, it may be time to reevaluate your strategy so you can boost attendance and successfully promote your next event. Hosting in-person events is a great way to keep members engaged, but only if you build an experience that’s valuable and memorable to them.

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Marketing for fundraising events can take up a lot of time – especially if you’re involved in other parts of the planning process. But effective promotion is one of the most important steps to hosting a successful fundraiser, and there are plenty of strategies and tools that can help.

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