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Your event partners are the lifeblood of your events. You'd do anything for them, because without them...well, there would be no event.

But are you getting all the value you can out of the partnerships you've formed? Or do you feel stuck in a repetitive loop each year?

To help get you started, here are three ways to be sure you're getting the most value out of your partnerships year after year, without adding new sweat on your end. Keep reading!

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You know that warm fuzzy feeling when someone says a kind word about the events you work tirelessly to organize and promote? It’s nice to know that someone noticed, right? That kind of feedback isn’t just good for your soul, it’s also good for business. Especially when your fans are willing to tell others.

Now, don't you wish you could bottle up that kind of goodwill and use it to grow attendance and offer more value to your partners? This article will show you that you can. Keep reading to learn how.

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You know how valuable your partners are to your events. Without them...well, there wouldn’t be an event. And your events are valuable to them, too. Why else would they sign up to exhibit, sponsor, and speak? So you’ve got something of a symbiotic relationship. That’s awesome. Use it. Today we’re going to discuss how to use it with a great way to parlay those relationships into more value for everyone, and more growth for your event. It’s a VIP partner invites program, so keep reading to learn how it can provide a big jolt in your event attendance and partner relationships.

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In recent years, invite programs have become hugely popular marketing channels for event growth. And with good reason, too--invite programs are the closest thing marketing teams can get to scalable and repeatable word-of-mouth promotion for their events. Companies such as Gleanin, nvytes, and of course, Feathr, offer data-driven digital invite programs that will impress event partners, encourage more engaged involvement, and score new attendees. Let’s look at 3 easy ways to get your partners involved promoting your event for you.

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Feathr is known as a great attendee acquisition tool for your events. I mean, we do bring in thousands upon thousands of attendees for our customers’ events every year. So the label is accurate. But today, let’s talk about another kind of attendee. Your exhibitors. Without them, you wouldn’t have an event. So how do you make sure they keep coming back year after year? Read on for some tips that we’ve seen be successful, no matter what kind of event you organize.

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When it comes to marketing, hype is just part of the game. The latest. The greatest. The best. The most. Everyone claims to have all the answers because, let's face it, hype sells. 

But hype won't be there for you when it's time to hit your event marketing goals. Results always speak louder. 

We asked five Feathr customers (who happen to market some of the world's best events) which acquisition channels and strategies actually perform best for them. Read on to learn from the trenches about which strategies actually work. You may be surprised.

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