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In recent years, invite programs have become hugely popular marketing channels for event growth. And with good reason, too--invite programs are the closest thing marketing teams can get to scalable and repeatable word-of-mouth promotion for their events. Companies such as Gleanin, nvytes, and of course, Feathr, offer data-driven digital invite programs that will impress event partners, encourage more engaged involvement, and score new attendees. Let’s look at 3 easy ways to get your partners involved promoting your event for you.

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Feathr is known as a great attendee acquisition tool for your events. I mean, we do bring in thousands upon thousands of attendees for our customers’ events every year. So the label is accurate. But today, let’s talk about another kind of attendee. Your exhibitors. Without them, you wouldn’t have an event. So how do you make sure they keep coming back year after year? Read on for some tips that we’ve seen be successful, no matter what kind of event you organize.

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When it comes to marketing, hype is just part of the game. The latest. The greatest. The best. The most. Everyone claims to have all the answers because, let's face it, hype sells. 

But hype won't be there for you when it's time to hit your event marketing goals. Results always speak louder. 

We asked five Feathr customers (who happen to market some of the world's best events) which acquisition channels and strategies actually perform best for them. Read on to learn from the trenches about which strategies actually work. You may be surprised.

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Tune in to learn from New York Comic Con's Fallon Prinzivalli and Feathr's Aidan Augustin about the crucial post-reg/pre-event period and how the legendary convention engages its fans and grows its numbers with unique post-registration communication and data-driven tools.

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Referral programs are one of the rare win/wins in the world of events. When you can rely on your exhibitors, speakers, sponsors, and other partners to help grow your event while improving their event experience, everybody wins.

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 Feathr CEO and co-founder Aleksander Levental presents this webinar to help you discover how to develop a referral program that exhibitors, sponsors, speakers, and other partners will reliably participate in – becoming one of your most important sources of registrations and membership.

On this webinar, Aleks discusses:

  • How to get started with partner (exhibitor, sponsor, and/or speaker) referral marketing
  • How to structure your referral program so that partners will be excited to participate in it.
  • How to ensure that your most important partners participate in your referral program.
  • The most performant marketing assets that you must give partners to use when promoting your event.
  • And much more! 

The presentation used in the webinar can be downloaded by clicking here.

Thank you for watching, and if you'd like to learn more about how Feathr works, sign up for an upcoming Feathr Overview.

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Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

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