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Photo credit: Transform USA

Feathr President and Co-Founder Aidan Augustin, along with new VP of Sales Heather Holst-Knudsen, traveled to Washington D.C. last week to attend the inaugural Transform USA. Transform is a conference for senior leaders in the event space who are responsible for digital development, and Feathr was a proud sponsor of the event. The one-day event brought together an influential event industry group for education, networking, and thought-provoking discussion.

Transform’s theme was “data, analytics, and digital in events,” a topic Feathr knows a thing or two about. We’ve been excited to watch the event industry join us on the message we’ve been preaching for years: the future of event growth is in data and personalization. Better utilized data means a better experience for attendees, exhibitors, and sponsors. The presentations from industry leaders at Transform reflected this attitude. Here are some of our key takeaways from the event:

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[PRESS RELEASE] 

Dallas, TX and Gainesville, FL  Freeman, the world’s leading provider of brand experiences, and Feathr, a global leader in data-driven event personalization, today announced Freeman has become a key investor in Feathr’s most recent round of funding. Feathr’s proprietary technology allows organizers and marketers to leverage their data by combining sources like registration, CRM, social followers and website analytics to launch effective multi-channel campaigns across email, landing pages, online advertising, social media and chatbots.

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Feathr, the event personalization platform, is excited to announce a strategic partnership with Freeman, the world’s leading provider of brand experiences. Freeman has been an early Feathr supporter and two-time investor. Now the company is demonstrating even more confidence in Feathr’s results by offering our product to its customers as part of the Freeman Digital Marketing Services solution. Here are four reasons why that’s great news for events:

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mdg has entered into an exclusive partnership with Feathr, the global leader in data-driven event marketing, and will make the event tech company’s advanced data platform immediately available for its extensive roster of trade show and conference clients.

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Feathr, the global leader in data-driven event marketing, announced today winning the 7th Annual Eventex Global Event competition for their Event Marketing Cloud in the category of Best New Event Technology. This category recognizes the most useful and innovative event technology solutions in the global event industry.

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Gainesville, FL – July 19, 2016

Feathr, the Event Marketing Cloud, announced today that it has received $2 million in venture capital funding to continue its growth and development as the go-to digital marketing platform for event professionals. This investment was led by Florida Gulfshore Capital, with participation from the Florida Opportunity Fund (co-managed by Arsenal Venture Partners), the John S. and James L. Knight Foundation, and several strategic partners. Previous investors Capital Factory also participated.

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Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

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