Photo credit: Transform USA
Feathr President and Co-Founder Aidan Augustin, along with new VP of Sales Heather Holst-Knudsen, traveled to Washington D.C. last week to attend the inaugural Transform USA. Transform is a conference for senior leaders in the event space who are responsible for digital development, and Feathr was a proud sponsor of the event. The one-day event brought together an influential event industry group for education, networking, and thought-provoking discussion.
Transform’s theme was “data, analytics, and digital in events,” a topic Feathr knows a thing or two about. We’ve been excited to watch the event industry join us on the message we’ve been preaching for years: the future of event growth is in data and personalization. Better utilized data means a better experience for attendees, exhibitors, and sponsors. The presentations from industry leaders at Transform reflected this attitude. Here are some of our key takeaways from the event: