We encounter marketing materials everywhere we go. We see advertisements on TV, read about the latest sales in email, and see new products while scrolling through social media platforms.
Have you ever purchased a piece of clothing, a home decor item, or a goofy “While Elephant” holiday gift from an advertisement you saw on social media? Or, maybe you’ve heard an announcement on your local radio station discussing an upcoming concert and immediately went home to purchase tickets. We’ve all been there!
Imagine you’re scrolling through Facebook. You see pictures of your baby cousin learning to walk, videos of parrots mocking their owners, and questions someone posted about hiking equipment in a group that you’re a part of. Mixed in with these fun updates are advertisements for a nonprofit you’re passionate about.
As a nonprofit professional, you want the world to know about your mission. You’re passionate about the cause, so you want to share that passion with the world. Sharing your mission is also beneficial to your organization’s well-being. Marketing your nonprofit encourages donations and increased engagement in the various opportunities you provide for community members to get involved.
Learn how the right digital outreach tools make it easy to drive more donations, increase awareness, and recruit volunteers – all day, every day.
Marketing for fundraising events can take up a lot of time – especially if you’re involved in other parts of the planning process. But effective promotion is one of the most important steps to hosting a successful fundraiser, and there are plenty of strategies and tools that can help.