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To have a winning communications or marketing plan, you need to be working on the right software. There are plenty of options if you’re looking for geofencing software — from Radar to MoEngage — but at Feathr, we’ve created a platform that gathers email, ad, sponsored retargeting, and influencer marketing tools in one single, easy-to-use platform. 

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You know how valuable your event is, but sometimes other people need a little convincing. A great way to do that is to convey a sense of urgency by advertising pricing changes to a well-informed audience. These are called last chance offers, and we've seen them have great success increasing registrations when targeted to an interested audience. Read on to learn the details so you can start moving that needle today!

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https://www.feathr.co/guides/modern-marketing-toolkitWelcome to the second installment of Marketing Multipliers, where we show you how digital marketing tools are not only effective on their own, but how results are multiplied when you stack them together in the same campaign. It's like teamwork for your tools. Today we’re talking about partner invites programs, and how they play nice with retargeting campaigns. If boosting attendance and earning new audiences is important to your event goals (and we’re pretty sure it is), keep reading for some tips that will help you do your best marketing ever.

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Even though 2019 didn't exactly turn out the way Blade Runner predicted, there have still been plenty of technological advancements in recent years. And marketers certainly have not been immune to the wild growth of tech tools. But the basic tenet of marketing for events and associations remains unchanged: demonstrate the value of your service to qualified people, and make it easy for them to sign up. Some modern tools make that job more complicated, and some make it way easier. In this article, we'll focus on the latter and talk about 5 of the tools we recommend in 2019 to grow your association and events without turning your life into a dystopian sci-fi nightmare.

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There's a lot you can do with geofencing. If you're unfamiliar with the technology and what it's capable of, check out our full marketing playbook rundown of geofencing right here. For a quick play to run to earn awareness and engagement with a new audience while your competition is busy putting on its annual event, check out the rest of this article below!

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