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Having the right technology is only half the battle when it comes to growing your association or event. If you don’t use your tools effectively, you miss out on the benefits – but for organizations that are already strapped for time and resources, implementation is often the hardest part.

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Feathr, the marketing and advertising platform built specifically for events and associations, and Trade Show Ready, an industry leader for trade shows to qualify, engage and generate loyal attendees and exhibitors, have announced a formal partnership in order to better meet the needs of their clients, through technology and marketing.

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