It’s safe to say 2020 has been… interesting. We’ll be honest – earlier this year, we weren’t entirely sure how things would pan out. With industry events being canceled worldwide, marketing budgets getting cut, and economic uncertainty impacting the decisions of members, attendees, boards, sponsors, and exhibitors, we knew that all we could do was try to help our customers adapt to the changes.
Delivering value to sponsors can feel almost impossible these days. In-person events are on hiatus, and so are most of the traditional sponsorships. But don’t worry – there are tons of great ways to engage your sponsors, provide value, and keep those dollars rolling in!