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In 2020, the most notable impact of the pandemic on industry events and associations was the significant loss in revenue due to the cancellation of in-person events. While many organizations scrambled to string together virtual events, reduced ticket prices and the inability to fulfill traditional sponsorships did little to improve the bottom line. 

The changed times we're living in make digital sponsorships more important than ever. 

Our latest e-book, How to Generate Digital Sponsorship Revenue in 2021 covers commonly used forms of digital sponsorships and outlines everything organizations need to know about expanding digital sponsorship offerings with retargeting.

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It’s safe to say 2020 has been… interesting. We’ll be honest – earlier this year, we weren’t entirely sure how things would pan out. With industry events being canceled worldwide, marketing budgets getting cut, and economic uncertainty impacting the decisions of members, attendees, boards, sponsors, and exhibitors, we knew that all we could do was try to help our customers adapt to the changes.

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Delivering value to sponsors can feel almost impossible these days. In-person events are on hiatus, and so are most of the traditional sponsorships. But don’t worry – there are tons of great ways to engage your sponsors, provide value, and keep those dollars rolling in! 

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