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Cory Fausz is Communications Manager at Exponation.

Welcome to the seventh issue of Taking Flight, a newsletter of inspiration and insights from Feathr customers who have earned their wings as association and event industry leaders. Featured in this issue is Cory Fausz, Communications Manager at Exponation.

In this issue of Taking Flight, Cory talks about how she successfully markets the events in her portfolio at Exponation.

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Holly Abrams is Director of Marketing at the Academy of Managed Care Pharmacy.

Tell us a little about your career background and how you ended up in your position at AMCP.

I am an association marketer going on 25+ years now. I started as a copywriter in various ad agencies. The bulk of my career was spent in education-based associations, until I realized health care was the place to be—and now I am at the Academy of Managed Care Pharmacy, going on 4 years.

What are the main goals of AMCP's meetings and how do you make sure you achieve them?

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Topics: Taking Flight

 


Dana Hamer is Marketing Manager at The American Urological Association.

Welcome to the fifth issue of Taking Flight, a newsletter of inspiration and insights from Feathr customers who have earned their wings as association and event industry leaders. Featured in this issue is Dana Hamer, Marketing Manager at AUA.

In this issue of Taking Flight, Dana talks medical industry events and how she successfully markets to 10,000+ attendees from across the globe.

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Shana Thomas is Senior Manager of Conference and Event Marketing at PRSM

Welcome to the fourth issue of Taking Flight, a newsletter of inspiration and insights from Feathr customers who have earned their wings as association and event industry leaders. Featured in this issue is Shana Thomas, Senior Manager of Conference and Event Marketing at PRSM, a.k.a. a self-proclaimed Eventology Pro.

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Sarah Varner is Marketing Director for Emerald Expositions.

Welcome to the third issue of Taking Flight, a newsletter of inspiration and insights from Feathr customers who have earned their wings as association and event industry leaders. Featured in this issue is Marketing Director Sarah Varner of Emerald Expositions.

Sarah began her marketing career as many do, in a hybrid marketing/sales role. Eight years ago, she started at Emerald (when it was known as Nielsen) as an exhibitor marketing manager. As her skills and experience developed, she worked her way up to become Marketing Director for Emerald's healthcare group. She is currently responsible for exhibitor and audience acquisition.

In this issue of Taking Flight, Sarah talks show life cycles, successes, failures, and what she loves about her industry.

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Jessie Wolfe is Marketing Manager at ASIS International.

Welcome to the second issue of Taking Flight, a newsletter of inspiration and insights from Feathr customers who have earned their wings as association and event industry leaders. Featured in this issue is Marketing Manager Jessie Wolfe from ASIS International.

Jessie’s career in marketing began at the American Physical Therapy Association, where she coordinated the APTA’s foundation booth at their annual and regional trade shows. She then transitioned to event management, working for National Trade Publications on 3-5 shows a year across a variety of industries.

That depth of involvement prepared her for her current role at ASIS International as Marketing Manager of Events, where she says she joined during a time of tremendous change. According to Jessie, her time at ASIS so far has “been an exciting challenge as we’ve reexamined all of our business strategies and tactics, making big changes by utilizing new marketing techniques and implementing innovative attendee engagement tools.”

In this issue of Taking Flight, Jessie talks acquisition, engagement, and makes some unique predictions about the future of the industry.

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Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

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