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“Most nonprofits rely on direct mail, social media, and email to get their message out,” says Kim Bottom, associate director of sales at Feathr. “But unfortunately, these channels have become largely ineffective.”

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Email open rates have been in a steady decline with the current estimate across all industries averaging 21.33%. But email campaigns also average a $36 return for every $1 spent. With email marketing not going anywhere, how can you make the most of your next campaign? You guessed it: sprinkle in a few ads and maximize your investment.

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