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Join Feathr and American Urological Association Marketing Manager Dana Hamer to learn how AUA broadened its engagement and growth strategy to redefine who its members can be. Watch the webinar to learn how AUA used nuanced segmentation to successfully expand its audiences to include the entire care team, and how the Feathr platform enabled AUA to quickly and efficiently reach these targeted audiences to boost AUA's engagement and attendance. Then learn how to apply the same principles to boost growth at your association.

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Tune in to learn from New York Comic Con's Fallon Prinzivalli and Feathr's Aidan Augustin about the crucial post-reg/pre-event period and how the legendary convention engages its fans and grows its numbers with unique post-registration communication and data-driven tools.

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The ever increasing saturation of the channels we use to communicate through is making it more difficult than ever to stand out.

Open rates, click rates, conversion rates – all more difficult than ever to keep up.

Savvy event marketers differentiate their marketing to stand out from the noise and solve this problem

That means delivering more relevant communication to the right people at the right time. And that all begins with automated segmentation.

Watch Feathr Chief Customer Officer Abhay Khurana's webinar to learn about:

  • Misconceptions about segmentation you should be aware of
  • The simple audience data you should be using to create segments with
  • 5 key audience segments you can start with today

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 Feathr CEO and co-founder Aleksander Levental presents this webinar to help you discover how to develop a referral program that exhibitors, sponsors, speakers, and other partners will reliably participate in – becoming one of your most important sources of registrations and membership.

On this webinar, Aleks discusses:

  • How to get started with partner (exhibitor, sponsor, and/or speaker) referral marketing
  • How to structure your referral program so that partners will be excited to participate in it.
  • How to ensure that your most important partners participate in your referral program.
  • The most performant marketing assets that you must give partners to use when promoting your event.
  • And much more! 

The presentation used in the webinar can be downloaded by clicking here.

Thank you for watching, and if you'd like to learn more about how Feathr works, sign up for an upcoming Feathr Overview.

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Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work.

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