There’s a lot competing for people’s attention right now — headlines move fast, inboxes are full, and supporters are more selective about what they engage with. In moments like this, the nonprofits that stand out aren’t the loudest; they’re the ones telling clear, human stories that feel worth someone’s time.
This week, we’re looking at how storytelling helps nonprofits connect more meaningfully across outreach, video, stewardship, and reporting, and how to make sure the stories you’re sharing move people closer to action.
This guide walks through a practical, four-step approach to nonprofit storytelling that’s built for busy teams. It shows how to focus your stories on real people, clearly articulate the change your organization creates, and connect that impact back to supporter action in a way that feels natural and achievable.
How nonprofit video inspires action 📖
Video works for nonprofits because it puts people front and center, and people connect with people. With a clear goal, simple planning, and a human approach, even low-budget videos can drive real engagement and donations. The key is treating video like a short story: a clear problem, a human response, and an invitation to get involved.
In this episode of What the Fundraising, Hilary Dana Smiley joins Mallory Erickson to reframe fundraising as both hard work and a privilege, centering donor stewardship on authenticity, purpose, and human connection. The conversation explores how staying grounded in mission, embracing transparency, and acknowledging exhaustion can actually strengthen relationships and inspire more meaningful generosity.
Vanity metrics versus donor intent 📖
High engagement doesn’t always mean your story is landing where it matters most. This resource explains that vanity metrics can signal attention, but they don’t reveal donor intent or readiness to give.
Impact reports work best as storytelling tools when they help supporters see the change they made, not just read about it. This roundup from Charity Digital features examples like Greenpeace’s striking visual narratives and Tree Aid’s interactive maps that turn reporting into something people actually want to explore.