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FUEL YOUR MISSION WITH WEEKLY MARKETING INSIGHTS

Delivered weekly, the Good Marketing Brief is a digest of some of the best nonprofit marketing and leadership content, including the latest insights, trends, and strategies.

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Before you add AI to your year-end campaigns, read this
Good Marketing Brief

Before you add AI to your year-end campaigns, read this

Most nonprofit marketing teams have added at least one AI tool this year. This week is about using it well before year-end campaigns go live, includin…

Oct 29, 2026, 9:15:00 AM 2 min read
How associations are putting AI to work this year
Good Marketing Brief

How associations are putting AI to work this year

Most association marketing teams have added AI tools this year. This week is about using them well. What the research shows about AI and content resul…

Oct 29, 2026, 8:30:00 AM 2 min read
GivingTuesday is weeks out. Here’s what to get right
Good Marketing Brief

GivingTuesday is weeks out. Here’s what to get right

Most nonprofit marketing teams are in execution mode right now before the busy giving season. This week is a pause before the push: covering how to us…

Oct 22, 2026, 8:30:00 AM 2 min read
How associations are closing the personalization gap before renewal season
Good Marketing Brief

How associations are closing the personalization gap before renewal season

Most association marketing teams believe their communications are more personalized than members experience them. Deloitte’s 2026 research puts that g…

Oct 22, 2026, 8:15:01 AM 2 min read