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Delivered weekly, the Good Marketing Brief is a digest of some of the best nonprofit marketing and leadership content, including the latest insights, trends, and strategies.

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Members don't renew memberships. They renew relationships. 🤝
Good Marketing Brief

Members don't renew memberships. They renew relationships. 🤝

Members don't lapse because they forget to renew. They lapse because renewal season arrived and there wasn't enough there to say yes to. Retention is …

Aug 26, 2026, 9:15:00 AM 2 min read
Belonging is a fundraising strategy
Good Marketing Brief

Belonging is a fundraising strategy

Donors who feel like they belong to something give more, stay longer, and bring others in. Building that kind of connection takes consistent proof tha…

Aug 26, 2026, 9:15:00 AM 2 min read
Who's already talking about you without being asked? 👀
Good Marketing Brief

Who's already talking about you without being asked? 👀

Your most passionate supporters are doing something remarkable. They're showing up, telling your story to their friends, and bringing new people into …

Aug 19, 2026, 9:15:00 AM 2 min read
Your next member is already in someone's network
Good Marketing Brief

Your next member is already in someone's network

Behind most new memberships is a conversation that happened outside your marketing channels. Someone told a colleague about the association, mentioned…

Aug 19, 2026, 9:15:00 AM 2 min read