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The association marketing trends you should pay attention to this October
October is a good time to zoom out. Conferences are wrapping up, Q4 planning is in motion, and the decisions being made right now about channels, camp…

The brief turns 200, so we're celebrating with the good stuff 🙌
Two hundred issues. More than 26,000 of you reading every week. That still surprises us in the best way. ❤️ We've covered donor psychology, GivingTues…

Google changed. ChatGPT changed. Here's what to do about it.
Tomorrow is October 1st 😱, which means the window to build an audience before GivingTuesday is narrowing fast. This week is about getting visible in …

Google changed. ChatGPT changed. Here's what associations can do about it.
The way prospective members find associations is changing faster than most marketing strategies have adapted. A professional searching for industry gu…