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FUEL YOUR MISSION WITH WEEKLY MARKETING INSIGHTS

Delivered weekly, the Good Marketing Brief is a digest of some of the best nonprofit marketing and leadership content, including the latest insights, trends, and strategies.

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Meet donors where they are this season
Good Marketing Brief

Meet donors where they are this season

Engagement has evolved past getting someone to open an email or click a donate button. It's about meeting supporters where they are, whether that's un…

Nov 13, 2025 2:31:14 PM 2 min read
Everything you need for a strong GivingTuesday
Good Marketing Brief

Everything you need for a strong GivingTuesday

GivingTuesday is less than a month away, and if you're feeling behind on your prep, you're not alone. This week, we're sharing strategies you can exec…

Nov 6, 2025 10:43:28 AM 2 min read
Better data decisions for year-end and beyond
Good Marketing Brief

Better data decisions for year-end and beyond

You've been collecting donor data for years, but turning that information into stronger relationships and better campaigns can feel overwhelming. This…

Oct 30, 2025 1:07:09 PM 2 min read
Segment smarter for year-end giving
Good Marketing Brief

Segment smarter for year-end giving

You probably know segmentation matters, but between everything else on your plate, it can feel like one more complicated thing to figure out. The good…

Oct 23, 2025 1:44:56 PM 2 min read