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Check out our most recent issues

Segment smarter for year-end giving
Good Marketing Brief

Segment smarter for year-end giving

You probably know segmentation matters, but between everything else on your plate, it can feel like one more complicated thing to figure out. The good…

Oct 23, 2025 1:44:56 PM 2 min read
Predictive marketing for smarter nonprofit ads
Good Marketing Brief

Predictive marketing for smarter nonprofit ads

What if you could know which supporters are most likely to give before they even open your appeal? Predictive marketing uses AI and data to forecast d…

Oct 16, 2025 10:28:05 AM 1 min read
One campaign, 35% more donors — here's what they did differently
Good Marketing Brief

One campaign, 35% more donors — here's what they did differently

Your nonprofit probably runs on multiple platforms. When they sync together, you get clarity on what drives results and what doesn't. This week, we're…

Oct 9, 2025 10:41:32 AM 2 min read