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Delivered weekly, the Good Marketing Brief is a digest of some of the best nonprofit marketing and leadership content, including the latest insights, trends, and strategies.

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The home stretch before year-end
Good Marketing Brief

The home stretch before year-end

Giving Tuesday delivered $4 billion in the US this year, and that momentum is carrying straight into year-end. With three weeks until December 31st, t…

Dec 10, 2025 2:47:39 PM 2 min read
GivingTuesday is over, but year-end isn't
Good Marketing Brief

GivingTuesday is over, but year-end isn't

Giving Tuesday is behind us, but your year-end campaign is just getting started. The next three weeks are critical: sustaining momentum, keeping new d…

Dec 4, 2025 3:25:11 PM 2 min read
GivingTuesday is next week… what now?
Good Marketing Brief

GivingTuesday is next week… what now?

Happy (almost) Thanksgiving! We're grateful to partner with nonprofits like you, doing the hard work in your communities every day. GivingTuesday is o…

Nov 26, 2025 1:50:49 PM 2 min read
Final campaign touches for your best GivingTuesday yet
Good Marketing Brief

Final campaign touches for your best GivingTuesday yet

GivingTuesday is two weeks away, and if your campaign feels almost ready but not quite there, you're in the right place. The difference between a good…

Nov 20, 2025 10:52:41 AM 1 min read