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FUEL YOUR MISSION WITH WEEKLY MARKETING INSIGHTS

Delivered weekly, the Good Marketing Brief is a digest of some of the best nonprofit marketing and leadership content, including the latest insights, trends, and strategies.

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Your members are there. Are you activating them?
Good Marketing Brief

Your members are there. Are you activating them?

Member engagement rarely drops off all at once. It happens gradually, often for reasons that have less to do with what an association offers and more …

Aug 5, 2026, 9:30:01 AM 2 min read
The donors already in your corner
Good Marketing Brief

The donors already in your corner

Your most valuable donors aren't always the ones you haven't found yet. They're the ones who ran a marathon for you, showed up at your last event, ope…

Aug 5, 2026, 9:15:04 AM 2 min read
Your year-end story starts before the ask
Good Marketing Brief

Your year-end story starts before the ask

A year-end campaign is only as strong as the story it’s centered around, and finding that story is the work that happens now. The summer is when you i…

Jul 29, 2026, 9:15:01 AM 2 min read
The conference is over. Here's what to do next.
Good Marketing Brief

The conference is over. Here's what to do next.

The conference ends, the team exhales, and most of the work that could turn attendees into loyal members quietly goes undone. The follow-up email goes…

Jul 29, 2026, 9:15:01 AM 2 min read