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FUEL YOUR MISSION WITH WEEKLY MARKETING INSIGHTS

Delivered weekly, the Good Marketing Brief is a digest of some of the best nonprofit marketing and leadership content, including the latest insights, trends, and strategies.

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The association marketing trends you should pay attention to this October
Good Marketing Brief

The association marketing trends you should pay attention to this October

October is a good time to zoom out. Conferences are wrapping up, Q4 planning is in motion, and the decisions being made right now about channels, camp…

Oct 8, 2026, 8:15:01 AM 2 min read
The brief turns 200, so we're celebrating with the good stuff 🙌
Good Marketing Brief

The brief turns 200, so we're celebrating with the good stuff 🙌

Two hundred issues. More than 26,000 of you reading every week. That still surprises us in the best way. ❤️ We've covered donor psychology, GivingTues…

Oct 8, 2026, 8:15:01 AM 2 min read
Google changed. ChatGPT changed. Here's what to do about it.
Good Marketing Brief

Google changed. ChatGPT changed. Here's what to do about it.

Tomorrow is October 1st 😱, which means the window to build an audience before GivingTuesday is narrowing fast. This week is about getting visible in …

Sep 30, 2026, 9:15:00 AM 2 min read
Google changed. ChatGPT changed. Here's what associations can do about it.
Good Marketing Brief

Google changed. ChatGPT changed. Here's what associations can do about it.

The way prospective members find associations is changing faster than most marketing strategies have adapted. A professional searching for industry gu…

Sep 30, 2026, 9:15:00 AM 2 min read