GAINESVILLE, FL/LONDON, UK: Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, today announced that they have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.
“Feathr is the first digital marketing platform truly built around the needs of the modern trade show,” said Ted Rawson, Chief Digital Officer at Reed Exhibitions. “After seeing strong results with our North American shows, it was a priority to empower our other business units with this technology.”
“Reed has been a great partner and we are excited for the opportunity to continue driving growth for their events,” said Aleksander Levental, Co-Founder and CEO at Feathr. “They are true industry leaders, and organizers large and small can learn from the trail they are blazing.”
Notable Reed events already leveraging Feathr include Comic Con New York, which used Feathr’s monetization features to sell and deliver millions of digital impressions for sponsors like T-Mobile and Sotheby’s.
The partnership will cover eleven business units across five continents, including Reed’s portfolio in France, Germany, China, India, Australia and Brazil.
Feathr is a digital marketing platform that helps event organizers boost registrations, create and sell digital sponsorships, and engage attendees throughout the year. Feathr works with event industry leaders like Reed Exhibitions, UBM, Clarion Events, Emerald Expositions, and more. Feathr has been serving the event industry since 2012 and has worked with over 450 conferences, trade shows, and associations around the world.
About Reed Exhibitions
Reed is a global events business that builds trade, grows brands and creates extraordinary networks for customers. Reed’s global portfolio attracts more than seven million people annually, generating billions of dollars for customers and boosting local economies. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by forty-one fully staffed offices.