How charity: water Uses Consistent Narrative & Testing to Fuel Their Marketing & Growth — Brady Josephson Good Marketing Unplugged

What have you learned from recent initiatives?

Noah sat down with Brady Josephson, marketing & growth lead at one of the strongest nonprofit brands around: charity: water. Brady talked through struggles and successes he’s experienced and expanded the idea of what it means to be a nonprofit brand.

He also breaks down ways charity: water is testing new ideas and gives advice for how every organization should be learning from their current initiatives.

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Bio:
Brady helps lead Marketing & Growth at charity: water — a nonprofit focused on ending the global water crisis in our lifetime — where he and his team are responsible for growing the consumer audience with a focus on their subscription-giving program, The Spring.

Guest links:
Brady’s LinkedIn profile: https://www.linkedin.com/in/bradyjosephson
charity: water: charitywater.org

Playlist:
Make You Feel My Love by Bob Dylan
No Diggity by Blackstreet
Amazing Grace by John Newton

From Brady: “Those are my 'shower songs' so I gotta have em. I'm not sure what it says about me... I like a lot of things? I'm pretty open? I have no distinct taste in music? I love people, I'm fun, and my faith is important? I dunno... I may need a therapist to help me unpack this…”