While SME marketing experts Patti and Amanda already had a considerable audience of potential attendees and exhibitors, their biggest goal for 2017’s growth was to reach people they had never reached before. Learn how Feathr helped SME leverage lookalike audiences, retargeting, and more to:
- grow their audience by thousands
- drive hundreds of conversions
- connect their attendees to exhibitors and increase floor sales
- build non-dues revenue
"Overall attendance was up, but also the attendees and exhibitors were consistently better matched than in previous years. It was astounding to hear what the exhibitors were saying about the leads they got, the conversations they had, and the connections they made.”
Amanda Krigner
Senior Digital Marketing Specialist, SME
