Face-to-face events are here to stay. But the growth of the industries that organize events is under siege from all sides. Alternatives to events are increasing, and satisfaction of attendees, sponsors, and vendors is flagging. In short, the industry needs a booster shot, and personalization through data is the answer.
Does your organization collect data? If you’re like most organizations, you do. The more important question is, what does your organization do with its data? If you’re not personalizing communications with your audience, you’re behind the curve. Watch the webinar above to learn more.