Until 2023, the Quad City Symphony Orchestra was paying an outside firm to manage most of their digital advertising. But the partnership deteriorated over time, and QCSO switched to Feathr to gain better visibility on their audience and increase the efficiency of the dollars they were spending on marketing.
Caitlin Bishop, Director of Marketing at QCSO, uses Feathr’s omnichannel marketing templates called Flights to promote events throughout the year. She runs a variety of digital ad and email campaigns directly in Feathr, and she uses tracked link campaigns to bring all of her marketing data into Feathr for truly comprehensive reporting.
After years of not being able to track conversions via email, Caitlin was able to attribute $20,000 worth of ticket sales for their Harry Potter 6 concert to the initial email she sent promoting the event.