Audience Segmentation for Nonprofits

Practical insights to run more impactful campaigns

In today’s crowded digital landscape, personalization is more than just a buzzword – it’s a crucial strategy for resonating with your supporters. Effectively segmenting your audience and personalizing your communication is guaranteed to capture attention, foster deeper connections, and drive more impactful results.

Watch this session to learn how you can master the art of segmentation and transform your nonprofit’s outreach efforts, from general awareness to event marketing, fundraising, and more.

We share:

• The importance of knowing your audience. Discover why understanding your community is the cornerstone of effective nonprofit marketing.
• Targeted messaging for each segment. Learn how to tailor your campaigns to different audience segments to get people more engaged.
• Marketing technology to make it easier. Explore tools and techniques to enhance and automate your audience segmentation.
• Insights from real Feathr campaigns. See how other nonprofits have segmented their audiences to run super successful campaigns.
• Practical tips for creating your own segments. We talk through new ways to think about your audience and how to create meaningful segments quickly.