Build Your Perfect Audience With Affinity Targeting

One of the biggest challenges in nonprofit and association marketing is reaching people who don’t already know you. Your CRM data is powerful — but real growth happens when you connect with entirely new audiences who are likely to care about your organization.

In this session, we’ll show you how affinity targeting helps you get in front of new donors, members, attendees, or supporters who have never interacted with you before.

You’ll see how to set up affinity campaigns step-by-step in Feathr, including how to:

• Identify the interests and behaviors that signal someone may care about your org
• Stack multiple targeting filters to build highly specific audiences
• Use geo-targeting to focus your budget where it will have the greatest impact

We’ll also showcase real examples of audience segments and campaign results from organizations that have had success with affinity targeting. You’ll leave with tons of inspiration and the know-how to start launching your own campaigns.