Beyond Email: Crafting a Multichannel Strategy

While nonprofits have some of the highest open rates of any industry, email fatigue is still very real. Constantly emailing your donors and supporters can lead them to become disengaged and even unsubscribe. However, the right multichannel marketing strategy can help you navigate this challenge and foster better engagement overall.

Digital advertising is the perfect supplement to your email efforts. By strategically placing ads across various digital platforms, you’ll keep your nonprofit top of mind for donors and supporters without bombarding their inboxes. Plus when your ads are doing some of the heavy lifting, you can be more picky about why and when you’re sending emails – making them more personalized and impactful.

In this session, we dive into the benefits of multichannel marketing for nonprofits:

• Enhanced reach. Get in front of people you really want to access, like younger donors or new volunteers.
• Consistent messaging. Maintain a cohesive brand presence across channels, reinforcing your nonprofit’s mission and initiatives.
• Targeted engagement. Utilize data-driven targeting options to tailor your ads and emails to specific donor segments, maximizing relevance and impact.
• Reduced fatigue. Mitigate the risk of email fatigue by diversifying your communication channels and keeping your messaging fresh.

We share practical insights and real-world examples to help you craft a successful multichannel strategy for your nonprofit. Whether you’re looking to boost fundraising efforts, increase brand awareness, promote an event or program, or find new volunteers, this webinar is for you.