Don’t Wait ‘Til November: Grow Your Audience Now

The biggest giving season of the year is right around the corner. But here’s the truth: if your nonprofit only starts reaching out during GivingTuesday or end-of-year, you’re already too late.

Donors need to see and hear from you before you make the big ask. That means now is the time to focus on awareness campaigns that grow your audience, drive web traffic, and keep your cause top of mind heading into the busiest fundraising season of the year.

In this session, we’ll show you how nonprofits are laying the groundwork for GivingTuesday and year-end success through strategic digital marketing.

What you’ll learn:

• Awareness First: Why building visibility now leads to stronger results when you launch year-end appeals.
• Proven Tactics: How to use geofencing, affinity targeting, keyword campaigns, and Google Ad Grants to reach new audiences.
• Re-Engagement Strategies: Practical ways to reconnect with lapsed donors before you launch your big campaigns.
• Measurement Tips: The key metrics to track for audience growth and engagement so you know your campaigns are working.

By starting early, you’ll not only increase the size of your audience — you’ll ensure they’re primed and ready to give when it matters most.