Double Your Impact: Membership + Non-Dues Revenue

Associations today aren’t just focused on growing membership — they’re under pressure to diversify revenue, increase retention, and prove value to sponsors.

The good news? The same digital strategy that helps you attract and renew members can also unlock new streams of non-dues revenue.

Join us for a practical session on how associations are using digital marketing to power both sides of their growth strategy.

You’ll see real campaign examples, actual creative, and revenue-driving tactics including:

• Using retargeting and display ads to stay top-of-mind with prospective and lapsed members
• Driving event registrations, certifications, and course enrollments
• Capturing and converting web visitors who leave without converting
• Packaging sponsored retargeting into your existing sponsor packages
• Showing sponsors real performance metrics that increase renewals

We’ll share real association success stories, creative examples that convert, and frameworks you can bring back to your team immediately.

Whether you’re focused on new members, renewals, events, or sponsor revenue, this session will show you how to build one digital engine that fuels them all.