Engaging Members Throughout The Year — Not Just At The Event

Your annual event or conference might be a magical moment. But when everyone's flown home, was it enough to keep your members coming back year after year? That's a lot of pressure for a few days!

Your members are like all other people, which means that they're not all alike. Some of them equate their membership with your yearly event. And that's great! But others may be looking for a little more?

How do you engage these important members through the course of the whole year — not just in the lead up to your event?

The best marketing campaigns are built with the audience in mind. In this session, we dive into different strategies for keeping that magical feeling going throughout the year. But don't worry, none of these strategies require any magic.

We focus our conversation around:

• Segmenting your members so that you can serve their unique needs.
• Crafting engaging stories that draw members in.
• Alternative offers that can fill in the gaps during the quiet months.

Events are key for so many associations, but planning to make an impression throughout the year is going to lead to more successful events and more reliable growth!