From Location to Conversion: The Geofencing + Retargeting Playbook

Geofencing lets you reach people based on where they are in the real world. But what happens after they leave? That's where retargeting comes in.

In this webinar, we'll show you how to run a full digital advertising strategy that starts with location and doesn't stop until you've got the conversion. You'll learn how to use geofencing to get in front of the right people and drive them to your website – then how to use retargeting ads to bring them back and turn that interest into action.

In this webinar, you'll learn how to:

• Use location data to reach new audiences who've never heard of you
• Bring website visitors back and nudge them toward the action you want
• Run both strategies together as one seamless, cost-effective funnel

Whether you're filling up an event, growing membership, or building donor relationships, this combo is the most complete and cost-effective advertising strategy available to associations, arts organizations, and nonprofits today.