How Associations Can Increase Revenue Through Strategic Partnerships

Partnerships are core revenue streams for associations. However, many associations limit the value of their partnerships to annual meetings or member conferences.

During this session, you'll hear how you can use partnerships in three strategic ways beyond events to grow revenues, while better serving your members.

We cover:

• How to design strategic partnerships to be value-added for members, joyful "yes" for partners, and revenue levers for your association
• 3 ways to leverage strategic partnerships to grow revenue
• How to source best-fit strategic partnerships

Our guest, Mike Kesselring, is a seasoned digital marketing strategist with a passion for helping associations and nonprofits maximize their revenue potential. With over three years of experience at Feathr, Mike has been instrumental in developing and implementing the Feathr Monetization service, which has generated over $2,000,000 in sponsored retargeting sales for more than 150 associations. Mike's expertise lies in strategic sponsorship design, revenue growth, and optimizing value for both members and partners. He is currently the founder of Kesselring Software Services (KSS), where he continues to drive innovation in the digital marketing space.