$107k in 6 Weeks: How to Build an Effective EOY Fundraising Plan

Last year, Christian Relief Fund raised an incredible $107,000 in year-end donations, and digital advertising played a huge role in making it happen.

In this session, you’ll hear directly from Caleb Dansby of Christian Relief Fund, along with Naomi James from the Feathr team, about the strategies, tactics, and creative choices that drove these outstanding results.

What you’ll get:

• Real examples of ad creatives and copy that inspired supporters to give
• How to use digital advertising to supplement traditional fundraising channels
• Campaign timing and targeting strategies for maximum year-end impact
• Tips for planning and budgeting digital ads for GivingTuesday, EOY, and beyond

Whether you’re new to digital fundraising or looking for some specific tactics to level up your EOY approach, you’ll leave with a proven plan you can put to work right away.