How to Grow Your Events with Digital Ads

Want to pack the house at your next event? It starts with getting in front of the right people — and staying top of mind as the big day approaches.

In this session, we break down how nonprofits and associations are using digital advertising to boost attendance and grow their events year after year. You’ll learn how to:

• Get in front of completely new, high-intent audiences
• Use retargeting to re-engage website visitors and secure more ticket sales
• Bring past attendees back without relying solely on email
• Create ads that spark curiosity about your event

We share real examples from organizations that grew their events using these strategies — plus the actual ads they used and the results they saw.

Whether you're hosting a conference, gala, community festival, or fundraiser, this session will help you reach more people, sell more tickets, and make your next event a huge success.