Inside the Campaign: How ASAE Markets Its Annual Meeting (And What Association Pros Can Learn From It)

Most event marketing stops at email. But what happens to everyone who visits your registration page, reads the details, and leaves without signing up?

For associations running annual conferences, membership summits, or flagship programs, that drop-off is where a lot of potential attendance is quietly lost.

In this session, we go inside a real campaign. The ASAE team will join us to walk through exactly how they promote their Annual Meeting — the website data they use to build audiences, the ads they run across the web and social, how messaging shifts from early awareness to last-chance urgency, and how they automate almost all of it.

You'll leave with:

• A behind-the-scenes look at how a leading association runs its event marketing
• Real ad examples and audience strategies
• A framework for re-engaging people who showed interest but didn't convert
• Honest takes from a peer organization on what's worth the effort and what isn't

Whether you're marketing a conference for 500 or 5,000, the playbook is the same. You'll come away with a clear picture of how it works and what it takes to get started.