Generosity in America: Key Takeaways from the 2025 Giving USA Report

Join us on Thursday, July 31, at 11am EDT for a special session with Josh Birkholz, CEO of BWF and former Chair of The Giving USA Foundation, as he presents the Giving USA Report. Often referred to as the nation’s scorecard on generosity, this long-running report answers key questions like: Who’s giving? How much? And to what causes?

In a time of high inflation and economic uncertainty, this data offers crucial context. For example, while total giving increased last year, the number of donors actually declined. Fewer Americans are giving, and generous individuals now represent a shrinking portion of the population. It’s a trend worth watching, but also one that demands action.

Josh will help connect the dots between data and strategy. As a nationally recognized expert in fundraising and a lead contributor to Giving USA, he’ll share insights from his work with major organizations across the country. You’ll walk away with a deeper understanding of the numbers, and more importantly, how to use them to strengthen donor retention and grow support in a challenging landscape.