Maximizing program awareness: Strategies for reaching the right audience

Do you want to get the word out about programs or services your nonprofit offers — but don’t know how to reach new, relevant people?

In this webinar, we introduce several audience expansion strategies that are key for growing awareness and provide tips on how to craft messaging that resonates with people who are new to your organization.

To top it off, we’re joined by Christy Jones, chief strategy & marketing officer at the YMCA of Metropolitan Fort Worth, who shares how she uses digital marketing to increase engagement with the Y’s after-school care and health programs.

Key takeaways:

• How to identify and engage your target audience
• Proven tools and campaigns to reach net new audiences
• Crafting program messaging that resonates
• Campaign reporting that drives impact