More Members, More Revenue: Smarter Digital Marketing for Associations

Looking to level up your association’s digital marketing? From increasing awareness to re-engaging lapsed members and boosting event participation, digital tools can help you get more out of your marketing efforts — and your budget.

Join Isa Hasty and Kelsey Brown, Lead Campaign Strategist at Feathr, for a jam-packed session full of actionable insights and examples from real association campaigns. You’ll learn how associations are:

• Using retargeting and display ads to stay top of mind with members
• Attracting younger and more diverse audiences with targeted outreach
• Boosting registrations for events, courses, and certifications
• Creating non-dues revenue through sponsored retargeting

Whether your association is large or small, this session will help you make the most of your digital strategy and drive growth across your programs.