Reaching Younger Donors: How to Turn Gen Z and Millennials into Advocates

Are you ready to connect with the next generation of donors?

Gen Z and millennials are transforming the landscape of charitable giving, driven by a desire for authenticity, transparency, and meaningful impact. To capture their attention and earn their support, nonprofits must adopt new and thoughtful approaches to marketing.

Join us for an insightful webinar that delves into the unique characteristics and preferences of younger donors. We explore:

• The current giving landscape: Understand how young people think about philanthropy and what motivates them to give.
• Strategies for authentic engagement: Learn how to build trust and resonate with younger donors through genuine storytelling and transparent practices.
• Effective marketing tools and channels: Discover the platforms and techniques that can help you reach young donors where they are most active online.
• Proven campaign ideas: Gain actionable ideas for campaigns that not only drive donations but also foster long-term loyalty and advocacy among younger supporters.

Whether you're a seasoned nonprofit professional or new to fundraising, this webinar equips you with the knowledge and tools needed to successfully engage Gen Z and millennial donors.