The Great Acquisition

Finding New Donors in these Changing Times

In this ongoing history book we call life, we’re about to begin a new chapter. A generational shift and massive transfer of wealth is upon us, with huge implications for nonprofits as some estimates indicate that $18 trillion will go to charity by 2048.*

So, how do you find your next wave of donors amongst the new masses?

This session will empower you with tools and best practices to find, know and grow relationships with the next generation, supporting long-term stability and success for your mission.

We’ll cover:

• Changes in giving trends we’re already seeing
• Personas and preferences that make up the next generation of donors
• Tools and channels to help you get in front of them
• Best practices around strategy, budgeting and data to ensure it’s working (even before the donations start rolling in)

(*source: DAFgiving360)