Track What Matters: A Simple Way to Measure Fundraising Success

Donations don’t happen in a vacuum, but too often, the data that shows what actually led to a gift is scattered, incomplete, or hard to trust.

In this session, we break down what fundraising success really looks like in a digital-first world, and why clear, reliable conversion tracking is essential for understanding what’s working, what isn’t, and where to focus next.

Watch the replay to learn:

• Why many fundraising teams struggle to connect campaigns to real results
• What it means to “track what matters” and how that can differ by organization
• How owning your conversion data leads to better decisions, clearer reporting, and stronger confidence in your fundraising efforts