Unlocking Sponsorship & Digital Ad Revenue for Associations

Strategies That Work

Sponsorship revenue doesn’t have to begin and end with your annual event. In this session, we’ll show you how to activate year-round opportunities that deliver real value to your partners and your members.

Join Feathr and Big Red M, an expert team specializing in sponsorship activation for associations, as we dive into proven ways to package, price, and promote digital and traditional sponsorships that actually get results. From sponsored retargeting campaigns to creative partnership models, you’ll learn how to design offerings that keep sponsors engaged and eager to renew.

What we’ll cover:

• How to identify and price high-value sponsorship opportunities year-round
• Best practices for packaging multi-channel sponsorships (including digital ad placements)
• Real examples of successful sponsored retargeting campaigns
• Tips for keeping sponsors engaged and proving ROI
• How to overcome common hurdles, like low sponsor interest or unclear value

If your association is ready to unlock new non-dues revenue and deliver greater impact for your partners, this session is for you.