Website Wins for Q4 and Beyond: Quick Fixes That Drive Conversions

Your website is where every email, ad, and social post sends people, and it’s where interest turns into a gift, an application, a registration, or a lost opportunity. Just in time for the year-end push, join Feathr and the web experts at Urban Insight for a practical session on very fixable improvements that pay off this Q4 and set you up for a stronger 2027.

Urban Insight works with organizations that make a difference and they’re bringing three specialists across ux design, digital and product strategy, and tech. That matters, because the website often sits with marketing while fundraising, membership, admissions, or box office teams run their own goals on their own platforms. This session brings all of those priorities into the same room, so every team that depends on your website can walk away with a shared plan.

You’ll learn how to:

• Experience your site like a first-time visitor, and spot the friction that’s quietly costing you conversions.
• Speed up your pages with free tools for testing performance and simple fixes like right-sizing images.
• Get found in the age of AI, with technical recommendations for making your content discoverable in AI search.
• Capture information in steps with progressive profiling, so you don’t lose a visitor’s details just because they didn’t finish the form.
• Make the most of GivingTuesday and other year-end campaigns with proven tactics for your highest-traffic weeks.

If you work with a contract web developer, you’ll leave with a clear list of improvements to bring them before the rush. Save your seat now!