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Thursday, July 16 @ 1PM ET

What Giving USA Means for Your Fundraising Strategy

Giving USA has been the nation’s scorecard on generosity for over 60 years. But in a shifting economic landscape, what do the numbers actually mean for your day-to-day fundraising?

Join us for a free special session with Laura MacDonald, Founder of Benefactor Group and Former Chair of The Giving USA Foundation, as she unpacks the latest data on charitable giving in the United States. We won't just look at the numbers — we’ll connect the dots between data and strategy, giving you the context to adapt to the generosity sector's evolving landscape. 

We’ll also leave plenty of time for a live Q&A to answer your burning questions, like: How do I present this data to my board? and What tactical steps should my team take next?

In this session, you’ll learn:

  • The trends to watch: A comprehensive look at recent giving behaviors and what we're seeing on the ground so far this year.

  • Data-driven fundraising strategies: How to turn high-level insights into practical action plans that align with your organization’s goals.

  • Expert perspective on donor behavior: How to spot emerging opportunities in the generosity sector and use them to strengthen donor retention.

Save your spot today!

About our speaker

Laura MacDonaldLaura MacDonald, CFRE
Founder & Partner, Benefactor Group
Past Board Chair, Giving USA Foundation
Author, The Endowment Handbook

Laura MacDonald, CFRE has over 40 years of experience in fundraising and philanthropy. Her early career in media and communications informed her ability to tell compelling stories for hundreds of nonprofit clients. Her fundraising acumen was further sharpened when working on the team during The Ohio State University’s first billion-dollar campaign.

In 2000, Laura founded Benefactor Group; a firm that has “served those who serve the common good” for 25 years by helping hundreds of nonprofit organizations fuel their cause with powerful fundraising, people, and systems.

A frequent speaker, expert advisor, and published thought leader, Laura’s insights have appeared in Advancing Philanthropy, Nonprofit Quarterly, Forbes.com, The New York Times, Ms. Magazine, the Chronicle of Philanthropy, and more. Laura is the author of The Endowment Handbook (Wiley, 2024). Her leadership includes service to and involvement with the Association of Fundraising Professionals, American Alliance of Museums, The Generosity Commission, the Giving Institute, and the Giving USA Foundation, where she served as board chair from 2020-2022. Laura currently serves as a member of the United World Colleges International board and as an Executive Committee Member of 71/70, a fund of Rev1 Ventures.