Today we at Feathr are thrilled to announce a brand new technical partnership with industry-leading registration and data service provider Convention Data Services. CDS has been around since 1986 and has remained innovative for decades with its event management solutions built around core registration data.
What do Feathr and CDS have in common? We both offer a multifaceted set of solutions for event organizers and associations to grow events, engage audiences, and boost revenue. We both offer powerful data and analytics that can be activated in the same platform. We both believe wholeheartedly in the power of live events to inspire and bring people together.
To (unfairly) oversimplify both companies' roles in the market for a moment, CDS is known for its powerful registration data services, while the Feathr platform's marketing and monetization tools grow attendance and revenue pre- and post-registration. The two companies' mutual customers and clients comprise some of the biggest names in events, and they came to us asking for integration.
As it turned out, integrating both services was something of a perfect match, and now CDS clients have the ability to quickly and easily launch Feathr campaigns. CDS clients can now also access the full Feathr platform for an exclusive rate.
About the partnership, Feathr co-founder Aidan Augustin says, "We’re delighted to have this technical partnership in place to help us deliver even more value to our customers. The partnership also starts our companies down the path of ongoing collaboration for services and features."
CDS President and CEO agrees: "Having common goals is the foundation for a successful partnership, and we are confident that this partnership will allow our joint clients to quickly launch campaigns and measure results. Together, CDS and Feathr offer show managers a wide array of acquisition tools to effectively grow their events.”
You can read more about the technical partnership right here. And as always, stay tuned to the blog for more exciting news from Feathr.
If you're curious about how Feathr's platform can grow attendance and maximize revenue for your events, visit feathr.co/demo for a free personalized walkthrough.