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Prior to COVID-19, the Association of Certified Fraud Examiners (ACFE) held more than 50 in-person trainings across the globe. In April, they were challenged with moving the ACFE Fraud Conference Europe to a virtual platform in 3 weeks. The day after the conclusion of that event, they decided to move the ACFE Global Fraud Conference, which typically draws more than 3,400 attendees. With a shortened marketing timeline, the virtual conference is on pace for record attendance.
Being a member based organization, the ACFE also released a series of COVID-19 resources for their members including articles, podcasts, webinars and Fraud in the Wake of COVID-19: Benchmarking Report.
John Loftis leads the event marketing team at the Association of Certified Fraud Examiners (ACFE), an international anti-fraud association with more than 85,000 members. John is not your average millennial. He started with the ACFE in 2005, just a month after graduating from college. He has held several roles, starting as Member Services Representative, then managing product marketing, membership marketing and now ACFE’s event marketing efforts. In addition to marketing, he enjoys nerding out about productivity and technology. John is a Certified Fraud Examiner, an Asana Ambassador and an active member of the American Society of Association Executives (ASAE).
The Response is a live conversation with association and event industry leaders, who are navigating changes and cancellations, and adjusting their marketing efforts due to COVID-19.