Prior to COVID-19, the Association of Certified Fraud Examiners (ACFE) held more than 50 in-person trainings across the globe. In April, they were challenged with moving the ACFE Fraud Conference Europe to a virtual platform in 3 weeks. The day after the conclusion of that event, they decided to move the ACFE Global Fraud Conference, which typically draws more than 3,400 attendees. With a shortened marketing timeline, the virtual conference is on pace for record attendance.
Being a member based organization, the ACFE also released a series of COVID-19 resources for their members including articles, podcasts, webinars and Fraud in the Wake of COVID-19: Benchmarking Report.
The Response is a live conversation with association and event industry leaders, who are navigating changes and cancellations, and adjusting their marketing efforts due to COVID-19.