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The Response:
Connex successfully markets virtual event in under 7 days

Originally Aired May 21



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In our second episode of The Response, we talk to Shana Thomas, Director of Global Events Technology and Marketing at Connex – the leading membership organization for facility management and supplier professionals, with approximately 950 member companies.

In an effort to overcome the new obstacles that the 2020 pandemic has presented, Connex launched a micro-event series called Emerge. The Emerge events aim to connect all facets of the multi-site community and connect visionary FMs and suppliers to innovate and create solutions. This event series will include a five-day virtual tradeshow, monthly townhalls and networking events.

Out of crisis, Connex will emerge with strength, resiliency and passion to embrace change and address the challenges ahead.


About Shana

As Director of Global Event Technology & Marketing, Shana leads Connex in adopting emerging and innovative technologies into event experiences. Her career as an entrepreneur, creative technologist and marketing executive includes award-winning campaigns in attendee acquisition, marketing automation, referral and loyalty programs, web development, digital monetization programs, artificial intelligence, wearable technology and video/live stream production. She is an active member of the IAEE Technologies Committee, the American Society of Association Executives (ASAE). Retail Council of Canada and Vaynermedia/Sasha Group Digital Deep Dive Discovery 4Ds Group.



The Response
is a live conversation with association and event industry leaders, who are navigating changes and cancellations, and adjusting their marketing efforts due to COVID-19.